National Buying Group Marketing Program

I initiated and managed the marketing programs for a national buying group, beginning in 2006 when the client partnership was established. My primary responsibility was to scale and execute their print marketing efforts, which initially served over 50 dealers.

At the program’s height, I oversaw the complete production, mailing, and distribution of high-volume print assets, including 90,000+ quarterly flyers and 60,000 biannual catalogs.

During my tenure, the buying group expanded to over 400 dealerships. To support this significant growth, I spearheaded the integration of digital outlets, expanding the program into email campaigns and social media marketing to enhance group-wide promotional efforts.

Beyond the core program, I provided direct support to individual dealers, producing a variety of localized marketing collateral, including identity brochures, showroom videos, and promotional materials.