I’m a Design Leader

My passion lies in taking a great idea and turning it into a successful, tangible product. I'm a hands-on professional who thrives in a role that demands both strategic thinking and technical execution.

With more than twenty years of progressive experience, I've cultivated a versatile skill set spanning the full spectrum of print and digital design. My extensive tenure at a dynamic marketing agency reflects my continuous growth and expanding responsibility, culminating in the ability to lead cross-functional teams, navigate complex project challenges, and consistently deliver high-impact design solutions that successfully meet client objectives.

In short, my goal is simple: To deliver powerful design with a seamless, trouble-free process.

Capabilities

  • Account Management: Expert in fostering strong client relationships and ensuring project success from conception to completion.

  • Print and Digital Design: Proficient in creating compelling visual narratives across diverse media platforms, with expertise in typography and developing strong brand identities.

  • Project Leadership & Team Management: Skilled in leading cross-functional teams with a focus on efficient resource coordination and meticulous attention to detail

  • Technical Troubleshooting & Support: Adept at resolving technical issues, including hardware/software setup and application-specific problems across diverse computing environments.

  • Product Information & Digital Asset Management: Experienced in managing large product databases and utilizing specialized software for information and asset organization.

  • Creative Process Management: Comprehensive understanding of the creative workflow from concept and design through production, pre-press, and billing.

  • Vendor Coordination: Proven ability to effectively coordinate with multiple vendors for various print projects.

Experience

CFI MARKETING

Senior Account Manager

Contributed to the development of a comprehensive internal product database, housing over 160,000 products and critical industry specifications.

Directed the design and production of diverse, high-impact print and digital marketing collateral for leading manufacturers and dealers.

January 2023 - August 2025

Production Strategist/Account Manager

Took ownership of operational efficiency by developing Standard Operating Procedures (SOPs) and leading the training program for the artist team.

Served as the key technical liaison, collaborating with IT vendor and providing crucial on-demand technical support.

October 2022 - December 2022

Account Manager/Senior Graphic Designer

Expertly managed the complete creative lifecycle, overseeing all aspects from initial design and concept development through production, pre-press, and billing.

Proactively engaged in business development by attending industry conferences to discuss products with potential clients.

Built new digital design skills to manage effective email campaigns, social media content, and landing pages.

January 2016 - September 2022

Software Skills

  • Adobe Creative Suite (InDesign, Photoshop and Illustrator)

  • Google Suite

  • Microsoft Suite

  • Canva

  • Mailchimp

  • Social Pilot

  • Social Media (Facebook, Instagram and LinkedIn)

  • Lead Pages

  • Squarespace

  • Project Management Software

  • Product Information Management Software

  • Digital Asset Management Software

  • Macintosh OS

  • Microsoft OS