I’m a Design Leader
My passion lies in taking a great idea and turning it into a successful, tangible product. I'm a hands-on professional who thrives in a role that demands both strategic thinking and technical execution.
With more than twenty years of progressive experience, I've cultivated a versatile skill set spanning the full spectrum of print and digital design. My extensive tenure at a dynamic marketing agency reflects my continuous growth and expanding responsibility, culminating in the ability to lead cross-functional teams, navigate complex project challenges, and consistently deliver high-impact design solutions that successfully meet client objectives.
In short, my goal is simple: To deliver powerful design with a seamless, trouble-free process.
Capabilities
Project Leadership & Team Management: Skilled in leading cross-functional teams with a focus on efficient resource coordination and meticulous attention to detail
Creative Process Management: Comprehensive understanding of the creative workflow from concept and design through production, pre-press, and billing.
Vendor Coordination: Proven ability to effectively coordinate with multiple vendors for various digital and print projects.
Technical Troubleshooting & Support: Adept at resolving technical issues, including hardware/software setup and application-specific problems across diverse computing environments.
Product Information & Digital Asset Management: Experienced in managing large product databases and utilizing specialized software for information and asset organization.
Experience
CFI MARKETING
Senior Creative Operations Manager
Oversaw end-to-end project lifecycles for complex creative campaigns using Agile methodology, translating client requirements into actionable production schedules from initial kickoff to final delivery
Directed the design and production of diverse, high-impact print and digital marketing collateral for leading manufacturers and dealers.
Contributed to the development of a comprehensive internal product database, housing over 160,000 products and critical industry specifications.
Standardized internal operations by developing SOPs for internal creative processes, reducing project turnaround time by 20%
Served as the key technical liaison, collaborating with IT vendor and providing crucial on-demand technical support.
October 2022 - August 2025
Project Manager/Senior Design Lead
Led high-value client accounts in a high-pressure, deadline-driven environment, maintaining 100% project completion rates
Managed full-cycle creative execution, from initial design and concept to production, pre-press, and final billing
Directed multi-channel digital initiatives, conceptualizing and managing the deployment of email campaigns, social media content, and landing pages
January 2016 - September 2022
Software Skills
Project & Resource Management: Teamwork, Smartsheet
Creative Production: Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva
Digital Marketing & Web Platforms: Landing Page Builder (Lead Pages), Website Builder (Squarespace), Enterprise Email Service Provider (Mailchimp), Social Media Management (Social Pilot)
Product Information (PIM) & Digital Asset Management (DAM): Salsify, Cloudinary
AI & Emerging Tech: Gemini, ChatGPT
Collaboration & Communication: Microsoft 365, Google Workspace, Zoom, Slack/Chat
File Systems & Infrastructure: Dropbox, Google Drive, Macintosh and Microsoft Operating Systems