Multi-Channel Marketing Campaign

I led the full execution of a multi-channel marketing campaign designed to increase brand awareness and drive foot traffic to retail stores for a new product line.

As Account Manager, I was responsible for overseeing the creative development of programmatic display ads, a dedicated landing page, and a direct mail postcard. I successfully coordinated three cross-functional teams (design, editorial, and ad operations) to deliver the assets.

The project's success hinged on synchronizing the print and digital timelines with the store inventory arrivals. I provided key project management oversight to ensure the direct mail piece and the programmatic ads launched simultaneously, directly impacting the client's ability to capitalize on the campaign and generate immediate foot traffic.

Project Deliverables

Print: Direct mail postcard and in-store vouchers

Digital: Display ads in various sizes for programmatic advertising

Web: Landing page design with a sales funnel and QR code integration