Manufacturer's Product Catalog

I led the full lifecycle management of a manufacturer’s key marketing initiative: their annual product catalog. My role began with creative direction and layout design for the print version, where I translated the client's vision into a final, press-ready design through an intensive editing process. The final print run was successfully delivered on schedule for their critical industry show.

Crucially, I ensured 360-degree brand cohesion. I managed the asset creation for the electronic flipbook (digital catalog), including the meticulous gathering and integration of product hyperlinks and visuals. Simultaneously, I partnered with the web designer to ensure the entire website's look and feel was directly based on the approved catalog, successfully enforcing a unified and strategic brand presence across print, digital, and the website.

Project Deliverables

Print: Dynamic catalog with mass distribution

Digital: Interactive Flipbook with hyper links to videos and product information

Web: Responsive landing page with social media connection