I believe great products are built by empowered teams.
I’ve spent my career learning that the best work doesn't just happen. It's grown through a mix of clear strategy and a team that feels empowered to take risks. For me, it’s about more than just 'managing' a project. It’s about guiding the creative process to make sure we’re delivering something meaningful for our clients.
Here are some of my recent projects where empowered teams led to outstanding outcomes.
As a versatile Creative Operations & Design Leader, I streamline workflows and guide teams to produce outstanding results across all touchpoints—print, digital, and social media.
Projects
B2B Multi-Channel Campaign
Strategic Scale & Digital Transformation for National Foodservice Buying Group
The Challenge
Starting in 2006, I led the partnership with a national buying group that originally served 100 dealers. My role was to manage and scale their marketing as they expanded into a major national network, modernizing a traditional print model to include digital revenue streams.
The Strategy
Operational Scaling: Managed the lifecycle of 90,000+ quarterly flyers and 60,000 biannual catalogs, overseeing everything from vendor coordination to final distribution.
Digital Integration: Spearheaded the transition to a multi-channel strategy, integrating email and social media to increase member engagement.
Localized Support: Developed a "consultancy" model to provide individual dealers with custom identity brochures and showroom videos.
The Result
I successfully supported the group’s growth by 300% (reaching 400+ dealerships). I’m most proud of maintaining 100% distribution accuracy for high-volume assets while transitioning the brand into a modern, digitally-capable powerhouse.
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Biannual Catalogs
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Quarterly Flyers
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Social Media
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Email Campaigns
Brand Awareness Campaign
Multi-Channel Product Launch & Inventory-Synchronized Retail Campaign
The Challenge
A client launching a new product line required a multi-channel campaign to drive immediate foot traffic to retail locations.
As the lead Project Manager, I was tasked with overseeing the creative development and technical launch of a three-tiered campaign (print, digital, web) while ensuring the marketing launch perfectly aligned with physical inventory arrivals at retail stores.
The Strategy
Cross-Functional Leadership: Orchestrated three distinct teams (Design, Editorial, and Ad Operations) to develop a cohesive visual identity across programmatic ads, landing pages, and direct mail.
Strategic Synchronization: Managed a complex project timeline to synchronize retail stock arrivals with the simultaneous launch of programmatic ads and direct mail delivery.
Technical Integration: Directed the creation of a high-conversion landing page featuring a custom sales funnel and QR code integration to bridge the gap between digital discovery and physical store visits.
The Result
Delivered 100% of campaign assets on schedule, achieving a flawless "Day One" launch. This accuracy maximized the client's ROI by ensuring marketing spend was ideally timed with product availability, resulting in immediate, measurable foot traffic and voucher redemption.
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Postcard
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Voucher
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Display Ads
Full Lifecycle Campaign
360° Brand Integration & Multichannel Catalog Launch
The Challenge
A textile manufacturer required a total alignment of their marketing assets to coincide with their most critical annual industry trade show. The project lacked a unified "source of truth" for the brand across print and digital platforms.
I was challenged to lead the full lifecycle of the annual product catalog, the brand’s primary sales tool. My goal was to enforce absolute brand cohesion across the print edition, the digital interactive flipbook, and the corporate website.
The Strategy
Creative Direction & Design: Spearheaded the layout and creative direction of the print catalog, navigating an intensive editorial process to produce a press-ready, high-fidelity design delivered ahead of the trade show deadline.
Interactive Modernization: Managed the conversion of print assets into an interactive digital flipbook, meticulously auditing and integrating product hyperlinks and rich media to enhance the virtual user experience.
Cross-Platform Governance: Partnered with web development team to re-skin the corporate website, ensuring the "look and feel" was visually synonymous with the new catalog for a unified market presence.
The Result
Successfully achieved a multi-platform launch in time for the industry show. The initiative eliminated brand fragmentation, resulting in a 100% consistent visual identity across all customer touchpoints.
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Catalog
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Landing Page
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Interactive Flipbook
