My experience extends far beyond visual design; my focus is on building and optimizing the operational infrastructure required to sustain brand quality at scale for complex organizations. As a creative leader and technical owner of essential brand assets, I ensure the creative process is efficient and scalable across all channels.

Digital Asset & Product Data Mastery (DAM/PIM)

I excel at managing and maintaining large-scale digital data and creative libraries. I successfully oversaw the migration of a digital asset database with over 160,000 products and specifications, utilizing tools like Salsify (PIM) and Cloudinary (DAM) for organization and accessibility.

Brand Governance & Standardization

I establish visual consistency by implementing enforceable brand guidelines across global teams. I develop Standard Operating Procedures (SOPs) to streamline creative intake and production, reducing bottlenecks in high-volume environments.

Program Management & Resource Coordination

I effectively manage complex projects from concept to delivery, ensuring alignment and financial responsibility. Proficient in project management tools like Smartsheet and Teamwork, I oversee resource allocation and vendor management, maintaining strict control over production expenditures.